Banana Republic is extremely concerned with the production of their clothing. In order to produce the mass amount of clothing the company requires, major equipment such as those used to create and dye fabrics as well as the factories, computers and sewing machines are needed. Not to mention there are accessory equipment pieces that are used in order to complete the production process. Banana Republic is also concerned with the sourcing of the raw materials they use for their clothing. They are a very conscious and socially responsible company, so Banana Republic as well as Gap Inc. make sure factory conditions are up to standard and their employee’s opinions are heard.
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| A Banana Republic/Gap Inc. worker in Bangladesh |
You can see a video of a Gap Inc. factory in Bangladesh as well as the efforts to meet employee needs here.
Banana Republic has also been well known for creating strategic partnerships with different designers and companies for specific lines that they release. In that way, both businesses are being marketed and are receiving revenue from the clothing released in Banana Republic stores. Some examples of this are the release of their Milly collection from the summer of 2013, their partnership with L’wren Scott during the winter 2013 season, or their most recent partnership with the Finnish company Marimekko. With this most recent collaboration, Banana Republic partnered with Marimekko and their designers to create a line with the designs from Marimekko and the classic silhouettes of Banana Republic clothing. Both companies trust enough in each other’s business, reliability, and integrity that they are willing to collaborate with one another. With this agreement and partnership, both businesses will gain more exposure so it is beneficial to the both of them.
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| A new Marimekko limited edition line advertisement for Banana Republic |
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